INTEGRATED CAMPAIGN: STRATEGY, PACKAGING, ADVERTISING, DIGITAL, SOCIAL MEDIA...
Targeted at a new health conscience audience, CamelBak’s new filtration bottle needed a fresh approach from start to finish. Created an integrated communication platform that has launched Groove into being a successful piece of CamelBak's business that continues to grow.
For over 20 years CamelBak has been the leader in active hydration. Along with rebranding their website experience, simultaneously launched them into a brand new market, water purification.