STRATEGY, POSTERS, ADVERTISING, PACKAGING...
People love a good story. Stories are the reason we stay awake late to finish a book, watch a movie or binge watch on Netflix. Stories engage us like little else. If done right, storytelling can make your print communications more engaging, more impactful, and more motivating for your brand.
Design that’s meant to be experienced in an instant is the easiest to recognize and has been around the longest. For over a hundred years, designers have told stories by arranging type, form, and image on posters, advertisements, packages, and other printed matter. Here are some of my favorite stories...