Art: Robert Rauschenberg, has always been one of my favorite American artists; his art of combining imagery to tell thought-provoking stories has always intrigued me. So, when developing the "Space To Be" campaign for California Closets, I found that combining the ideas of quality custom storage solutions (Space) with the freedom to focus on what matters most (To Be) told a very engaging dual-faceted story. The artistic mood board ad campaign was created.
Technology: After a thorough deep-dive into the client’s business goals, the Space To Be print campaign came relatively quickly; followed closely by the website’s dual-faceted UX. There were also lots of discussions regarding interactivity, and so, working very closely with UX development experts (GLG), and with the print ads top-of-mind, an innovative online camera was developed to easily snap Space To Be imagery throughout the site. This technology enabled the user to then create their own mood board and with one click, send their inspiration directly to their CC design consultant.
Seamlessly combining art and technology not only made for a beautiful integrated experience, but also immediately increased sales by 400%.