Mommy’s Bliss
I was responsible for the creative vision of the Mommy’s Bliss brand refresh (identity design, CPG packaging line evolution, website UI/UX, social media, and brand & product videos). I led the conceptualization and realization of all immersive experiences, and elevated the quality of the marketing campaigns and all communication resulting in unparalleled growth for the organization.
• Disruptive marketing campaigns
• Product MGX/videos
• Brand identity, styleguide, & CPG packaging refresh
• Social media & packaging line evolution
• Website UI/UX redesign & brand videos
24 Hour Fitness
I worked collaboratively with the marketing team to concept and develop integrated brand campaigns spanning print, video, OOH, digital, and social media. Envisioned a simplified lifestyle fitness brand with the design of a new website & app UI/UX (24HF, 24Go, and 24Life); including innovative new HIIT concepts PASE Factor and 9Round.
• Brand campaigns - print, digital, OOH, social, videos
• Club posters & banners
• Innovative HIIT concepts (PASE Factor & 9Round) - Launch campaigns & videos, social media, and email marketing
• Website UI/UX design for 24HF and PASE Factor
Specialty’s Cafe & Bakery
I established the visual brand identity of Specialty’s and was responsible for all print, digital, and MGX/video creative, including an engaging and award-winning cross-platform website UX & app. Developed advertising and promotional campaigns, and was responsible for all copywriting, photo & videography, email marketing, CPG packaging, and digital signage.
• Identity refresh & brand styleguide
• Product campaigns and in-store digital motion graphics
• Peet’s Coffee & Tea digital campaign extensions
• Redesign of CPG Cookie Mix packaging