Put yourself in the shoes of our bareMinerals customers for just a moment: you hear about a cool new product or you want to find something to help you with a skin issue, your first step is to go online. But not on a computer, on your mobile device. The importance of this channel has shifted the retail landscape in the last years so dramatically that the new conventional wisdom is that this isn’t our online store, it’s our flagship. And her daily connection to the brand is our stream of emails. Her favorite place to kill time? Pinterest. Her guilty pleasure if she has a minute? Instagram.
What makes this iconically California beauty brand different? The healthy, inner beauty that comes shining through with a simple smile.... From a Mona-Lisa to a gaffaw... Be Original. Be Natural. Be Good.